Every so often, you should reassess how optimized your website is by going through an SEO audit. This entails fixing links that no longer work, assessing optimization on-page, monitoring the indexing of the site on search engines, and testing the speed of your website. Remember to keep in mind three different types of metrics: SEO metrics (which includes things like keyword density and compatibility with CMS), website metrics (which includes the domain registration and the location of the website’s host), and analytics metrics (which includes the top search questions and the engagement of users on the site).
- Remove dead or broken outbound links; a tool can be used to automatically check for them.
- The Google Page Insights tool will check load times for your site and provide improvements.
- There are many key metric of SEO, such as CMS compatibility, META tags and title, and keyword density.
“A website audit scans a wide range of site elements in terms of visibility impact as well as addressing various issues connected to them.”