With a wealth of digital tools emerging to enable marketers to communicate with audiences in whole new ways, the role of content marketing is changing. Today’s digital marketing is all about using multichannel marketing and social amplification tools to enhance brands’ relationships with their audiences. How can content marketers keep up with the changing trends to keep customers coming back?
One of the biggest trends that will emerge this year is the rise of interactive visuals. As technology has grown more powerful, so too has audiences’ expectations of content. Responsive infographics are more engaging than their “dead” counterparts and will create more brand interaction.
Most important to today’s consumers, though, are genuine experiences. 84% of consumers do not trust traditional forms of advertising, which leaves marketers navigating often-murky waters. However, social media influencers are inspiring consumer behavior twice as much as traditional marketing. This is why influencer marketing is currently the fastest-growing type of marketing out there. Platforms such as Buzzsumo allow marketers to track the top influencers for nearly any search term, allowing you to target your influencers easily and gain the upper hand in creating genuine connections between your audience and your brand!
Read the full article here: https://www.entrepreneur.com/article/272848