If you are churning out content on a regular basis and it doesn’t seem to be gaining any traction, then you might want to focus on the experience of creating content instead of just pushing content out hoping to get a bite. The experience people are having with your content is what makes it or breaks it. Give yourself some time to improve your content experience by asking yourself what it is that people want to see in your content and go from there.
- Great content opportunities abound not just in obvious places. Look for missed opportunities like invoices.
- There is no reason you can not add a great tip, or takeaway concept to your automated invoices.
- Always consider what your buyer needs most. Calculators are a great addition that many find useful.
“In this article, I want to introduce you to the concept of content experience. It’s the intersection of content marketing and user experience. And it’s mainly about structuring, packaging, and leveraging your content in the best possible way.”