Many content marketers and SEOs use this type of content as a lure to essentially attract someone, who then fills in form fields to give enough information so that the sales pipeline gets filled or the leads pipeline gets filled, and then the person gets the content. You might be familiar with Moz and know that my bias and Mozs bias is against content gating. So they’re sharing some stuff, which can potentially attract engagement and links and more amplification, and use in all sorts of places and press, and blog posts and all that kind of stuff.
- Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of.
- In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.
- Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about content gating.
“Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of.”