Publishing a white paper comes with lots of stress as everyone knows. Nowadays you have to be very careful with making the correct notations when it comes to your sources. The trick to getting this right is what is known as a content style guide. A content style guide is a form, such as a PDF, that keeps everyone on your team on the same page when it comes to formatting a story for publication.
- Style guides are important because they make sure that your content stays within the same topic and category.
- One of the easiest ways to create a style guide is to just take one that is already made such as AP Style or Mozilla’s.
- Set the voice and ton of your guide and this should line up directly with the image that your brand is trying to present.
“Without a style guide, the content made by different creators is all over the place.”