Most businesses implement some form of content marketing today, but more than half of them doubt the quality of their marketing initiatives. The main reason for this is that this form of marketing takes many marketers out of their comfort zone, often putting on display the side of business customers typically do not see. The truth is that, indeed, a lot of it is not that good, but you can really change that. Approach your customers as people who have their own emotions, similar to yours. Focus on value in your offering and provide education and information to your customers.
- Buffer’s open blog shows that a business can use transparency to make customers feel like they have been given VIP access to insider secrets.
- Hootsuite used a viral video to connect with customers by titling their video “Game of Social Thrones”.
- Microsoft and McDonalds used similar techniques to get customers involved with their business by sharing their own stories and asking questions.
“Instead, they targeted the most important thing to customers — their name. After all, everyone’s favorite subject is themselves. And if you want to get someone to pay attention, using their name is a great place to start.”