One feature that can help brands to engage with their audience is content marketing. That is why in a 2019 survey it was found that an engaged addressable database is one of the assets of a company. Content marketing is different from marketing or even direct advertising. Marketing in general wants to generate demand for what it is selling and hopes that prospects will become customers and eventually advocates. Success in traditional marketing is measured in cost per acquisition, cost per lead, or cost per thousand. Content marketing though is a different ball game. It is about bringing a set of people into one’s sphere of interest and engaging those people so that they will serve your business needs. Then the next step is to turn engaged audiences into addressable audiences such as being your twitter followers or podcast subscribers. This is very valuable in content marketing especially when it can be measured.
- Content marketing is a way in which brands interact with their audiences, therefore an engaged addressable database is one of the most valuable assets of a company.
- When a marketing is done very well, it generates interests among those who see it and then they become customers and eventually become advocates for the brand.
- Content marketing is different from traditional marketing because it involves bringing several people into your sphere of interest and turning the audience you are anticipating into engaged audiences.
““A measured, modeled subscribed audience can be one of your most valuable assets,” he says, noting that on average putting an engaged address in your database can cost $150. “Measure that against your entire database and you’ll see [marketing manages] one of the most valuable assets in your company.””