As a content writer, it is important to create meaningful content with a marked goal. Goal oriented content enhances your brand and creates purpose. Whether your content is designed to earn links, to rank on the SERPS, for educational purposes or to enhance social engagement, your content must service this purpose and creating a goal oriented approach to writing will help accomplish this goal. So moving forward, to further improve your brand, stop creating content for the volume and start creating content for the purpose you’d like it to serve.
- Having a website requires you to have a constant flow of new and updated content.
- Every piece of content your website publishes should have a purpose.
- Good content equals more links on Google which is everyone’s main goal.
“If these are the types of answers you’d give, then you’re producing content simply for the sake of it.”