Garnering links and improvement of a business’ content can go hand in hand, and this is because Google tends to match three elements of a search: the context of a page that holds a particular link, the other page that this link redirects to, and the search question itself. One can cash in on the supply and demand model applicable to search engine optimization by creating content based on what is trending; when this is done, the chances of garnering more links increase.
- You want links from pages (and sites) that are logically related to your topic.
- You should figure out which topics are trending in interest at the moment before trying to get some content related to those topics.
- With some advance notice from the content team, link builders can plan ahead for better link acquisition.
“The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making.”