Whether trying to get a new business off the ground, creating new contacts, or generating leads, your success will often depend on a great elevator pitch. It must capture the essence of your company in just a few sentences. This might seem like an impossible task, but with the right strategies you can hone an elevator pitch that’s unforgettable.
The first thing you should do is nix the introduction. Don’t lead with your name and where you work. This works for a personal interaction, but it doesn’t compel interest in your business because it’s too boring and predictable. You need to be unique. What you should include is an emotional appeal. You don’t necessarily have to lead with it, but you should think about what needs your business addresses and what emotions can connect to those needs. You should also consider adding something strange to your pitch. Don’t load up on buzzwords; that kind of stuff goes in one ear and out the other. What makes your company different? Is it your approach? Your culture? Your target market? The key to a great elevator pitch is explaining why your business stands out in a minimal amount of time.
Read the full article here: 6 Essentials for Making Your Elevator Pitch Unforgettable
