There’s a lot of hype around the world of crowdfunding, but did you know that six out of every ten crowdfunding campaigns fail to meet their goal? Don’t be discouraged though – the fact is that most people who launch crowdfunding campaigns haven’t done enough research to pull it off. With the right tools, you can rise above the other campaigns and fund your small business!
The first step to any successful crowdfunding campaign is to start well in advance. Give yourself plenty of time to plan your campaign, create great content to promote it, and coordinate your launch date. The lead-up to your campaign is just as important when it comes to spreading the word as your campaign itself is.
Before you do anything else, though, you should write your campaign page. It must be well-organized and include all relevant information. You can then use the campaign page as a blueprint for your video, which you can use to really bring your business idea to life. It’s also worthwhile to invest some money of your own in your campaign. Make sure it appears professional and polished just as you would for a small business website!