Imagine launching a website that rises to beat its top competitors in a matter of just ten months. That’s what Playbuzz accomplished. Rather than trying to be a publisher, Playbuzz offered users the chance to build and embed their own polls, lists, and quizzes, and the result is garnering more social shares per month than Huffington Post or Buzzfeed. What can you learn from them?
One of the most important motives for users sharing content is that it is a “reflection of who I am.” Playbuzz’s content successfully leverages this confirmation bias, letting users express their identity over social media with a single click. Playbuzz also optimizes their content for Facebook, which is where 81.9% of their shares hail from. Their content format displays easily within Facebook’s newsfeed, creating something highly readable and eye-catching. Their most popular content is also entertaining, educating, or both. Playbuzz allows users to create content around any topic and build a library of content likely to be of interest to their contacts and extended networks. Take a few plays from Playbuzz’s book and watch your content soar!
Read the full article here: 6 Ways to Make Your Content Go Viral