Social media has changed the way we approach digital marketing and marketing overall. In fact, a whopping 25% of all marketing costs last year went to digital marketing, and that number is expected to rise to 33% this year. So where is that money going? What’s going to change in the coming year that will contribute to this rise?
First of all, email marketing will get smarter. Audiences are becoming more and more wary of handing out their email addresses, so businesses will need to get smart about what types of email content they create and how they promote it. Free eBooks and coupons are great for generating leads. It’s not about sending more emails, it’s about sending better ones. You can also expect the brands that succeed in being human to be the ones that get ahead. Brands that understand how to connect with customers via social media and create a humanized experience are going to see their efforts pay off this year. Likewise, you’ll see the brands that use social media just to push sales either change their tune or die out. Social media marketing is about attracting followers, not about asking them for money. What other digital marketing trends do you think we’ll see emerge in 2015?
Read the full article here: 7 Digital Marketing Trends That Will Dominate 2015