For today’s online business person, who knows that more than two-thirds of buyers are looking online for their buying choices, ye old yearly marketing strategies meetings are passe. Today, it is necessary to know who wants what you have, who else sells it, and to stay relevant with a quality web presence, specifically one that make use of social media trends, offers compelling content, geared to specific customers, with timely and useful offers, one that encourages feed-back and, communication via e-mail, besides creating that all-important reason for the customer to return.
- Companies tend to know their competitors based upon who they compete with on the street, in their local marketplace, or based upon the sales opportunities of what they have won or lost.
- That includes a website link analysis, mobile optimization, page loading speed test, and social media reach.
- That identifies the quantity and quality of the content assets your competitors have that are influential in attracting your ideal buyers to their website through search engines and social media.
“You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business.”