Spring is on the way, and soon everything will be fresh and new again. The same should go for your marketing strategy. It’s time to breathe new life into your advertising to reel in new customers and bring your old ones back!
First, list each element of your marketing program. From there, you can evaluate each piece of your campaign individually. Are your social media efforts paying off? Are your promotions attracting long-term clients, or just the bargain-hunters? If you find something that’s not working, revamp it. If something is working, ramp it up! Next, you should take a look at your branding. Has your small business evolved since you last looked at it? Maybe it’s time to redesign your logo or change your business cards. Design trends change over time, so make sure that your company is keeping up. Finally, it’s time to start preparing for tax refund season. Many customers will be able to splurge a little bit when they get their refund money, so now is a good time to start offering deals to take advantage! There are a lot of great ways to update your business for the new season. Check them all out below!
Read the full article here: How to Spring Clean Your Marketing