There are many traditional rules when it comes to marketing that you shouldn’t be afraid to break. Many content marketers will send a monthly newsletter to talk about topics their customers may be interested in. Instead just send a one subject email and highlight one piece of advice so you don’t take up too much time from your customers day. Instead of always being a part of social media conversations, try to chime in only when you have something useful and valuable to say, as this will help build your reputation.
- Send a monthly newsletter to your customers to keep them informed is a rule broken simply by sending a quick one subject email instead.
- Instead of always being on social media engaging with people, participate only when your company has something important to say.
- Don’t pre-program your posts as things can always change and make you come across as disingenuous or just dumb.
“Only participate when the company has something useful to say and can contribute value to the conversation. While this should be consistent, a company does not need to be part of every conversation on every platform and website. This will result in being productive, not just busy.”