Social Media is absolutely everywhere these days, and yet we still don’t entirely understand it. There are tons of myths surrounding social media as it pertains to small businesses. Can it really help drive sales? If so, how? Here are a few myths you may have heard about social media, and why you should ignore them.
You might be under the illusion that setting up a social media account will start generating sales leads, but establishing the account is just the first step. You need to commit to your social media marketing campaign. Some people will tell you that your time spent on social media could be better spent elsewhere, but this too is a myth. It’s a long-term strategy that will eventually build customer loyalty and help to build a community around your brand. It doesn’t have to take up your whole day by any means, either. If you post engaging content, people will respond and the post will take on a life of its own. That’s not to say your posts all have to go viral; your goal is to attract a steady stream of visitors rather than to blow up once. By separating fact from fiction, you can be one step closer to social media success.
Read the full article here: The 10 Biggest Social Media Myths
