Navigating the labyrinth of online information and the constantly changing expectations that make a website or business successful, it can be difficult to stay relevant. In his new blog post, Chris Porteous shares a few bits of wisdom on how to stay afloat. By setting goals that are achievable and open to expansion, tailoring your content to the type of customers who are looking at similar content and defining your digital brand, you’ll be on the path to even more success in no time.
Key Takeaways:
- Don’t make the mistake of instituting a digital strategy, or campaign without having a goal that has measurable results.
- Take the time to understand who your target audience is, what devices they prefer, which social media platforms the use, and the sort of language that resonates for them.
- Content should be memorable, distinctive, be on point when it comes to trends, and also offer valuable information.
“This necessitates not only the implementation of savvy tactics, but a knowledge of what pitfalls to avoid ahead of time. Here’s how to avoid the kinds of digital marketing mistakes that can derail your brand faster than a mouse click.”
Read more: https://www.entrepreneur.com/article/338384
