Getting ready to go after new customers in 2015? Be sure you’re not falling into any of these traps. Relying too heavily on word of mouth, for example, will inevitably pass up some great potential customers. And if your company is ignoring the mobile revolution, you might get left in the dust as 50% of local searches are likely to be conducted on mobile devices in the new year.
Read the full article here: The Five Biggest Marketing Mistakes of 2014