Any business that wants to start making an improvement in its email marketing strategy should be ready to start stealing ideas from its competition. This blog contains tips and ideas on how this can be done successfully. The first thing to do is to know and understand the triggers. They could have automated their welcome series that triggers events for new customers or events that tell them when a customer has abandoned a cart so that they would do follow up on that customer. Experts suggest that you can subscribe to the competitors campaigns with different addresses and different browsers to see how they do their own marketing. The next thing to do is to find out what creative clicks in their marketing campaigns. Understand their subject lines in the emails and how the email copy is organized. Look out for patterns in the creative approaches to email marketing that your competitors are doing and an Excel spreadsheet could be good for this. Then, the next thing to do is to monitor their frequency. What days or times of the day do they push out their emails, or are their mails coming out daily, weekly, or monthly? These tips would help any email marketing business to learn from their competition and be successful.
- For any business that wants to improve their strategy in email marketing, the best place they have to look at is at their competition.
- One has to consider whether an automated welcome series is use to welcome customers and make them buy, or they listen to events such as abandoned carts.
- Try to see the patterns in the emails that your competitors are using and to do this create an Excel spreadsheet for the data.
““We can have dynamic content based on their preferences and purchase history, so it enables us to provide more relevant content,” Amy Goodsell, brand manager of Accolade told CMO Australia.”