The Kula Project is an Atlanta-based non-profit that helps families in East Africa grow and sell coffee in an effort to eliminate poverty. These farmers have burgeoning businesses, with coffee being the only cash crop in the nation of Rwanda. What can we learn from this new generation of East African entrepreneurs?
One of the biggest lessons we can learn from them is the importance of relationships. Rwandan farmers come from close-knit communities. They trust the people they work with, and they want their neighbors to succeed. You can’t succeed in business without trusted relationships leading you to new customers, partners, and employees. These farmers also learned quickly that everything won’t always go according to plan, and they are able to adapt quickly. They know to take things in stride and know the importance of having backup plans in place. Finally they learn from their failures. When something doesn’t work, they try a different strategy. In business, failure is not to be feared. Your failures are your lessons, and you must learn from them if you hope to succeed down the line!
Read the full article here: 5 Universal Truths About Entrepreneurship Learned from Rwandan Coffee Farmers