There have been changes to the facebook ad relevance score and many persons would be wondering what the diagnostics on facebook ad relevance score means for them. The author wants to use this blog piece to help advertisers to improve their ad campaigns by using the facebook ad relevance diagnostics. When defining the facebook ad relevance score it can be seen as a way of helping advertisers to assess how well their ads are resonating with their target audience. Each ad has a rating that runs from a low scale of 1 to the highest scale of 10 which shows how relevant or not relevant the ad has been to the target audience. But ads are not evaluated for relevance scores unless they have had more than 500 impressions. One con of using this metric, according to the author, is that one doesn’t know how to improve an ad with a low relevance score. The low score is not a good judge for whether the problem lies with the ad itself, the audience that is being targeted by the ad, or the conversion that the advertiser is bidding for. The metric also gives the impression that if an ad has a low relevance score, that ad is not getting results. That is far from the case.
- The author seeks to explain the recent new changes to the facebook ad relevance scores and what the diagnostics mean to people.
- The facebook ad relevance score as the name implies tells marketers how well an ad is resonating or making an impact with the audience they are targeting.
- Only ads that have generated more than 500 views will be deemed necessary to receive a relevance score that goes from a low of 1 to 10.
“A low score doesn’t tell you if the problem is the ad itself, the audience targeting, or the conversion you’re bidding for.”