Previously ad library could be searchable for ads related to politics or issues of national interest, but now Facebook is expanding the tool to allow users to search for all ads that a page is running. One can also see fine grained details like total impressions, how many persons saw the ad, and how much was spent on the ad. This ability extends to all of Facebook’s platforms. Also, ad library will be able to show more information about a page such as the creation date of the page, if there were any previous page merges, any previous name changes, and the primary country location of the people that are managing the page. Also improvements have been made to the ad library reports issued by Facebook.
- You can get locked out of the ad library for conducting too many searches in a short time.
- Facebook is expanding the ad library to inform users about active ads on the page.
- The ad library is Facebook’s way of creating page transparency for users.
“In addition to finding all ads a page is running, you can also see details about total impressions, who saw the ad, and how much was spent on it.”