Video streaming continues to be an area of rapid, yet largely untapped ad revenue, growth. The largest player in social media, Facebook has begun, quietly, to get into this area with their Live feature which while still very much in its testing phase, will really illustrate and highlight the viability of streaming to make ad revenue.
Key Takeaways:
- These ads mark the first time Facebook has attempted to monetize their Live feature.
- It raises an interesting question about how Facebook will make money off of its Live Stream feature.
- I suspect the ads will only be available to larger publishers and not to the average user.
“Social media has become the pillar of the online experience.First, it is worth noting that Facebook is currently just testing the feature, there is no indication when it might roll out.”
