Out at Mozcon last summer, I had me a pretty intense conversation with Mr. Marty Weintraub, about what it would look like if Facebook’s amazing psychographic and demographic targeting capabilities met up with Custom Audiences, and then went over to Axciom’s house for a party.
Something like that. It’d be amazing. You’d be able to advertise your products to people who were likely to buy them, targeting in ways never before possible.
I got excited. Marty got excited. People stared at us, not comprehending any of it, because once you get past the handshaking process, Marty is capable of running his brain at amazing speed.
Well, with one announcement after another over the past 9 months, that weird hypothetical future has come to pass. First through agencies and FB partners only, and now this:
Want to target people who buy breakfast cereal, or diapers? People who are likely to need a new mid-sized sedan in the next six months? Any of about 500 other things (and that number is sure to rise)?
This is just the tip of the iceberg, folks.
The future is starting to look pretty cool for marketers. Maybe we’ll be able to afford that flying car after all… and it’s a pretty good bet that the flying car company will be showing us ads via Facebook once they have one ready to ship.