Good news on the Facebook front!
Most folks who advertise on Facebook via Sponsored Stories and stuff are aware that advertising with image stories is one of the most effective ways to leverage the Facebook opportunity.
One of the “little gotchas” about doing that has been Facebook’s rules about what those images may contain.
Previously, the rules, among other things, barred any sort of call to action – or offer. So, no “70% off now” or “just $19.95” or “click here” or even “tell your friends.”
Thanks to the certified-awesome Mari Smith, we have just learned that Facebook changed this policy recently… all those difficult restrictions on the content of the images have gone, and we’re left with one simple policy with no gray area:
“Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”
That’s it. Music to my ears. Everybody can follow that.
If you’re not aware of how much amazing stuff you can do with Facebook advertising, stay tuned to the Braintrust, because I’m starting a free training series over the next few weeks, right here on our blog, to make sure *everyone* understands how the system really works.
Thanks for reading!