Facebook launched there new Audience Network on Tuesday, a mobile ad network that will deliver targeted ads to third-party apps. Ads come in three flavors: a banner that stretches across the top of the screen, an interstitial ad that takes up the whole screen, and a native ad that takes up roughly half of the phone’s screen real estate. The new network is already delivering results for companies like Walgreens, who saw their click-through rate increase four to five times. If your company is struggling with getting viewers to click on online and mobile ads, this might be the solution for you.
Find out more here: http://www.fastcompany.com/3036783/fast-feed/facebook-will-deliver-highly-targeted-ads-to-third-party-apps?utm_source=facebook
