Viral content is the dream for digital marketers. It boosts a brand’s visibility and increases audience engagement like nothing else. It’s shared from person to person hundreds of thousands, even millions of times. No one piece of viral content is the same as any other, though, so how can you give your own content its best chance of taking off? Let’s take a look at a few examples of brands whose content went viral to find out!
Dove’s Choose Beautiful campaign was a huge hit, garnering millions of views and shares. Its emotionally resonant message – that most women face a struggle of confidence over their physical appearance – helped to launch it to new heights. Its original premise and presentation, combined with its approachability in using real women rather than actors in each video, sealed the deal.
On the other end of the spectrum, Old Spice’s non sequiturs and humor racked up over 25 million views just by virtue of being something new. Its originality and humor also appealed directly to Youtube’s demographics, ensuring a ton of shares and engagements. There is no one way to go viral, but the message here is clear: you need something targeted to your audience, that fits your brand, and presents an original idea.
Read the full article here: http://www.forbes.com/sites/jaysondemers/2016/05/17/how-these-5-brands-made-their-content-go-viral/