Almost every industry is hit with slower production levels once summer comes to an end, but there are some techniques that marketers can implement to successfully combat this common slump. One of the primary techniques is to promote a special offer that will gain your clientele’s attention through exciting deals. Also be sure to post content that is relevant to the times, such as following social media trends and making yourself known on platforms that have high traffic at that moment.
- Retailers have long anticipated an annual summer season slump, as consumers hoard their pennies for vacation or anticipated next-year expenses.
- It’s a good idea to time special deals and clearances to coincide with known summer-slump periods.
- Make the vacation season work for your brand by using attractive, relaxing summer-specific visuals in your campaigns and advertising.
“The summer slump can severely impact a company’s profits if not adequately addressed by its marketing department.”