Marketer's Braintrust

  • Home
  • Features
  • Quick Reads
  • Done For You Service
  • About Us
  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
You are here: Home / C / Find Your Company’s Purpose

Find Your Company’s Purpose

Last updated: February 26, 2015 By Braintrust

Struggling companies often have a hard time keeping employees engaged as their leaders focus on strategy shifts and cost-cutting rather than on their employees. But what if there was a way to bring a fading business back from the brink while at the same time re-engaging its employees? The key is to create a culture of purpose.

A company that pledges to make itself as a force for good in the world and a creator of value for its employees will take a big step toward creating this culture of purpose. When this mission defines the behavior of the whole company, employees will be inspired and results will improve. For example, Jay Gould became CEO of ailing sanitation company American Standard in 2012. He managed to turn the business around in 2013 by emphasizing one of its longstanding purposes: to reach out to areas where there is no plumbing or sanitation in place. The company launched its Flush for Good campaign, pledging to donate a potentially life-saving latrine covers to combat disease in the developing world for every Champion toilet sold. The result was a 62% sales increase in 2013 and far more engaged employees. What will your company’s purpose be?

Read the full article here: A Company’s Good Deeds Can Energize Employees

Related posts:

4 Ways to Turn Things Around The Fast Track to Success What to Do For Your Business Before the New Year Taking Your Startup Viral

Filed Under: C, Quick Reads



 
Send us a Message via Facebook

Instant Classics:

Why Google shutting down Map Maker should terrify SMBs

Why Google shutting down Map Maker should terrify SMBs

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Psychographic Targeting Not-So-Hot House: Where to Turn When Missing the Mark – Aimclear® Blog

Psychographic Targeting Not-So-Hot House: Where to Turn When Missing the Mark – Aimclear® Blog

7 Ways to Get Your Local SEO Clients to Embrace Content | SEJ

7 Ways to Get Your Local SEO Clients to Embrace Content | SEJ

Recent Comments

  • jo on My new Core PPC training starts tomorrow – here’s how to get it free
  • Nigel on My new Core PPC training starts tomorrow – here’s how to get it free
  • Gaurav Heera on 4 tips to maximize content marketing performance
  • Kurt on Updating my “Core PPC” training – who wants it?
Copyright © 2023 SEO Brain, LLC · 5348 Vegas Dr. Las Vegas, Nevada 89108 · +1 904-567-6289 · support@marketersbraintrust.com