Struggling companies often have a hard time keeping employees engaged as their leaders focus on strategy shifts and cost-cutting rather than on their employees. But what if there was a way to bring a fading business back from the brink while at the same time re-engaging its employees? The key is to create a culture of purpose.
A company that pledges to make itself as a force for good in the world and a creator of value for its employees will take a big step toward creating this culture of purpose. When this mission defines the behavior of the whole company, employees will be inspired and results will improve. For example, Jay Gould became CEO of ailing sanitation company American Standard in 2012. He managed to turn the business around in 2013 by emphasizing one of its longstanding purposes: to reach out to areas where there is no plumbing or sanitation in place. The company launched its Flush for Good campaign, pledging to donate a potentially life-saving latrine covers to combat disease in the developing world for every Champion toilet sold. The result was a 62% sales increase in 2013 and far more engaged employees. What will your company’s purpose be?
Read the full article here: A Company’s Good Deeds Can Energize Employees
