Starting your own business? One of the most daunting aspects of being an entrepreneur can be narrowing down your potential customer. Who do you target? How do you do it? It starts with research. A market research firm can help you if you feel too intimidated to do primary market research on your own, but they’ll charge a few thousand bucks at least. Another option is to head to your local small business administration office. They should be able to help you narrow down the questions you’ll need to ask your target market. Then there are the surefire ways. Focus groups of five to twelve potential customers asked the right questions will help you discover if you’re on the right track to reaching your ideal consumer. Telephone, direct mail, and email interviews and surveys can also help, and you can get potential customers’ information from your suppliers, trade associations, or a list-rental company. It might seem like a huge challenge, but if you tackle it right you’ll be on your way to a successful launch! Read the full article here: Starting a Business? 4 Ways to Research Your Potential Customer
