There are some marketing trends that most of us have to accept being left in 2018. For instance, splitting email campaigns among consumers is both time-consuming and counterproductive. Instead of taking the time to test two different email templates on your subscribers, create a singular campaign that is multi-layered. Creating one campaign that is more intriguing and inviting will create much more lead-generation than those that only included half of the time and effort during the creation process.
- Marketers should stop split-testing emails. In doing this, they whittle down email subject lines to two or three catchy ones and leave it to the customer to decide.
- Marketers should stop spending their energy on vanity metrics. Some vanity metrics are email the open and click rates of email.
- Marketers should stop relying on blog posts for important content but should concentrate on the landing pages of their websites.
“But, as well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to stop doing in 2019 too.”