Feeling overwhelmed by the constant changes on Facebook? Frustrated by a lack of results with your social selling strategy? You’re not alone. It’s a challenge to reach fans and measure results from your Facebook marketing efforts. But you can make it easier on yourself by avoiding some of these incredibly common Facebook marketing errors.
One big mistake many companies make is not responding to fan posts and comments. Did you know that a whopping 71% of complaints on social media are made on Facebook? That means you could missing a whole lot of comments that demand a response. People want to be heard and have their complaints acknowledged. You may also be making posts that are too promotional. Don’t make everything on your company’s feed all about you, your business, or your products. You also need to post content that has immediate value to your fans, like educational and informational content. Finally, the good old days of free marketing on Facebook are over. You need to set aside a budget for Facebook ads, as they’re the most targeted traffic that your money can buy. Solve these mistakes, and your social selling strategy will quickly improve.
Read the full article here: Top Five Facebook Marketing Mistakes