This article describes the KissMetrics tool, a website which presents graphical data related to customer’s websites. The charts show the amount of revenue broken out by marketing channel. Marketing channels are categories of how website visitors came to a website, and the charts can show the data broken out by the product type. The data given is based on results, not on “reach” or “impressions”. “Reach” is how far the websites are publicized, or heard of, and “impressions” relate to the subjective experience that customers have of a website.
Key Takeaways:
- Even if people first hear about your product through traditional media (TV, print, newspaper), they’re very likely to go online and do some more research.
- The customer could go from print awareness to online research at your website, but then go offsite to look up user reviews, do some comparison shopping.
- E-Commerce relies heavily on the power of reviews, testimonials and coupons.
“No matter what, going from campaigns to conversions isn’t about looking at the raw data as win or lose.”
