Launching a new brand on social media is incredibly difficult. When everybody has hundreds of friends or follows hundreds of people, how can you make your small business’s online presence stand out? The answer lies in good, old-fashioned face-to-face networking.
Your friends and colleagues can be a powerful tool in helping you spread the word about your new business. Each of them has their own list of friends or followers, and if they help you by sharing and re-tweeting your posts, you’ll see your audience begin to grow! The first thing you have to do is talk up your business. Go around town, find people you know who are in a related industry, and tell them about your plan. Give them a reason to be excited! Then, when you ask them if it’s okay to contact them about spreading the word through social media channels, they’re much more likely to lend you a hand. Be sure to keep good track of your friends’ and other businesses’ social media networks and activity levels, as those who have large followings and high levels of interaction will be invaluable to your cause.
Learn more about navigating the social media waters here: http://www.shoutoutstudio.com/social-media-help-friends/