If you own a small business, SEO is one of the most useful tools you have in your online marketing arsenal. How do you harness its power? What strategies actually work?
SEO stands for search engine optimization. A successful SEO strategy will make you easier to find in search engines using high-quality blog posts and plenty of shareable content on social media. It’s important to understand that SEO is a long-term strategy. It can take months to see the results of your efforts start to take hold. But if you’re doing it right, you’ll see incremental results that will build to a steady stream of traffic. Once you see it working, however, you still need to keep up with your strategy of writing blog posts and updating your site. And it’s not just on your own site. You need to connect with influencers on social media and garner mentions on other blogs within your industry. SEO isn’t all about keywords; it’s about creating great content and driving traffic to it. Now is the time to implement your strategy!
Read the full article here: What You Need to Know About SEO as a Small Business Owner