We pour years of passion and hard work into our businesses, so when a client or customer writes a negative review of our baby online and posts it up for the world to see, it can hurt. But it’s important to remember that the best response from you, the small business owner, is to effectively manage your business’s reputation rather than to get angry.
If you’re seeing negative reviews come in, the first step is to plan out a strategic response. This will help you to avoid a knee-jerk emotional response. It’s usually effective to maintain a calm and neutral tone when responding to complaints and to show your willingness to correct the situation so other customers can see that you care about them. You should also create a business profile on major review sites like Yelp. This will make your business look more professional and also has the odd effect of generating more positive reviews from customers overall. Most importantly, though, you should respond to a negative review within 48 hours. Address the customer’s concerns, try to find a resolution, and often the negative review will become a positive one!
Read the full article here: 5 Strategies for Dealing With Negative Reviews
