Expanding a companys target market is a huge benefit of expanding a business. We only utilize about 10% of the worlds market by only advertising in the US. We must understand that we have to change up our approach depending on which country we are trying to market to. What may work in the US may not work in Russia. We also have to understand that the amount that we charge for that product may differ as well.
- It’s estimate the global internet audience is one of approximately 3.7 billion users, only a small fraction of which is actually US-based.
- By focusing mainly on US markets, it’s possible to overlook potentially high-profit world markets, such as can be found in India, China, Brazil and Indonesia.
- Targeting a non-US audience, even English is a viable language, entails remembering that currency, money processing, and many day to day things may be different.
“The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative.”