It’s hard to plan for your business to go viral – sometimes things just click with the public and become overnight sensations. But if it happens for your business, that can only be a good thing, right? Hundreds of thousands of people will suddenly know about you! But there are a number of reasons why viral marketing might not be the best thing for a small business.
First of all, it can be a huge waste of time and money.Giant corporations spend millions on their marketing campaigns, including their viral ones. If you think that a viral marketing campaign costs nothing, chances are yours will fail. A successful viral campaign is a lot like winning the lottery – there’s no way to know if it will catch on or not. It’s better to go with tried-and-true marketing tactics. The overnight success that a viral campaign can achieve when it goes off perfectly also sets the bar too high for a small business. Real success takes hard work over a long period of time; thinking that your business can circumvent that is just a form of laziness. Finally, viral marketing can attract attention from the wrong corners of the internet – the corners that leak the personal information of viral stars. While going viral could be beneficial, it’s certainly nothing to base your entire marketing strategy around.
Read the full article here: 3 Reasons Why Your Business Should Avoid Going Viral
