Google Ads will now provide a wide variety of metrics for analyzing landing page performance, to include total clicks, CTR, CPC, total conversions and conversion rate. You can also identify landing pages which are insufficiently mobile-friendly which you might want to upgrade. This kind of data lets you figure out which of your landing pages really contribute to sales and which ones still need improvements. The information from Google Ads can also help you figure out why your sales of a particular product have changed suddenly.
- Google will now give reports on the performance of shopping campaign landing pages.
- Some of the data on landing pages that will be made available for analysis include clicks, impressions, CTR, and conversion rate.
- On each landing page view, to see a more refined data, it is now possible to see an expansion of the landing page that corresponds to one’s page.
“With this data available, advertisers can see which landing pages from Shopping campaigns are boosting sales and which may need to be optimized further.”