Recently, Google added various important changes to their Quality Score reporting, that, among other impacts, will significantly affect the information given to advertisers. Most importantly, these companies will be given historic Quality Score data, going back more than a year. They will also have easier access to information on click-through rates, ad relevancy, and landing page experiences. This access will soon be expanded to be available for managers. This data should prove very useful for its users.
- Google has recently created seven fresh Quality Score columns for users.
- AdWord revenue data gatherers should be advised that a lack of click data can lead to no score being shown.
- These latest Quality Score data columns can also be had at the Manager Account level.
“By segmenting data by day, advertisers can see how end-of-day Quality Scores changed over time.”