Think of the 4 “big” Internet services — Amazon, Apple, Facebook, and Google.
Are they hardware or software companies? If you answered “Yes”, you may be correct.
The line continues to blur as Amazon talks of releasing a smart phone and Apple is planning to invade our living rooms with a television.
What does this mean for us as marketers? More ways to reach consumers as online goes offline.
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Apple vs. Google vs. Facebook vs. Amazon