If you are wanting to analyze the customer journey, then you are looking into what is working during the journey and what isn’t working during the journey. The journey may not be clear, however, if you haven’t set a plan in place or a goal to determine what direction you want things to go. You can evaluate brand awareness in a Google analytics tool to see how many visitors are actually aware of your brand now, and what you can do to make that even better.
- Once you figure out what is working and what isn’t, you will want to set a goal for yourself.
- If you aren’t sure how many people are aware of your brand, you can analyze that.
- You can tie the level of visibility in with your analytics to gauge where traffic is.
“It’s a specific path that customers follow to purchase a training program, which ends on a thank-you page that says, “Great, you’ve got this added, so check your email in a few minutes for the login details.” That’s a perfect idea for a goal.”