Though the post seamed to be about customizing a customer base in regards to advertising, the actual article seemed to be stuffed full of meaningless buzzwords and analogies that go nowhere. Though the basic idea of the post is about targeting a specific customer base, the language is so ambiguous and stuffed with jargon that reading it feels like doing taxes.
- Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network.
- Right away, there are a few things regarding our current customer base we can look at to ensure we’re serving our ads to the most relevant audience possible.
- For most top-of-funnel awareness-based campaigns, topics and interests can be a great place to start your targeting.
“For most top-of-funnel awareness-based campaigns, topics and interests can be a great place to start your targeting.”