For websites to increase their search ranking on sites like Google, it is commonly thought they should remove or no-index low-performing pages. One of the masters behind Google’s search algorithm, John Mueller, weighed in on the practice. He stated that low-traffic pages may effect search ranking, but it also depends on the type of website. News websites, for example, may not always get high traffic for certain stories, but the quality is important. Mueller explains that as long as the content is high-quality, than low-traffic pages are okay.
- There is a widespread fear among many publishers that low-performing pages will “drag down” Google’s overall assessment of their sites.
- Google’s John Mueller said that Google looks at a variety of factors besides traffic to judge webpage quality, including spelling and grammar mistakes and the content’s structure.
- Mueller said that “noindex” tags can be useful when a site has a mix of high- and low-quality content from many different contributors.
“Just because a web page is not popular does not mean it’s low quality. Content like that won’t reflect poorly on a site.”