Android is rolling out their own search engine, which may spell trouble for Google. According to a new study, nearly one quarter of mobile users would select a default search engine other than Google if prompted. The study was funded by another rival search engine, DuckDuckGo, who hopes its findings will provide more competition in the search engine industry. The shocking results may encourage American lawmakers to act to make Google less of a monopoly, as these same tactics have already been implemented in Europe.
- New Android phones purchased in Europe will allow users to select any search engine they prefer, potentially causing Google to lose market share.
- The market share of Google could potentially drop from almost 100% to 75%.
- While this change is currently only being implemented in Europe, it is likely that other countries including the United States will follow in order to encourage competition.
“Google is estimated to lose mobile market share when Android starts prompting users to select their own default search engine.”