Someone from Google by the name of Gary has given us some insight into their particular sister site known as Penguin. According to Gary the website itself is coined as a web spam algorithm but focuses most of its effort on link spam. He also made some well clarified points in particular that it is not just the link itself but rather the source site the link is coming from that matters.
- Here’s another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land
- Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses mostly around links.
- Google’s Gary Illyes said their focus is right, that they should be mostly concerned with the links when tackling Penguin issues.
“Gary Illyes made a point to clarify that it isn’t just the link, but rather the “source site” the link is coming from. Google said Penguin is based on “the source site, not on the target site.” You want your links to come from quality sources, as opposed to a low-quality source.”