The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse. One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.
- Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time.
- The tool will continue to give you action points on how to make your site faster by detailed specific optimization techniques you can apply to your code and server.
- It will also tell you how well you are doing versys your competitors by doing a benchmark of your speed on your mobile site compared to others in your industry.
“This tool will estimate not just how long it takes for your mobile site to load but also how many visitors you’re potentially losing during load time.”