Google’s Quality Rather Guidelines do not look at author reputation while ranking websites. There was a misunderstanding that the author reputation did matter after changes were made to Google’s Quality Rater Guidelines. However, that is not true. Google Quality Rater team looks at author reputation when manually assessing websites but this function is not built into the Google algorithm. If a Quality rater was looking at a website and analyzing a content and discovered the author of the content had a bad reputation, he or she could not do anything that would affect the website’s rankings.
- Google’s Quality Rater team considers an author’s reputation while manually evaluating a website, but this does not factor into Google’s site-ranking algorithms.
- If a quality rater discovers that an author on a website has a poor reputation, there is nothing that quality rater can do that will affect the site’s rankings.
- If you want to remove an author’s name from your site because he or she has a poor reputation, Google will treat it the same as any other site change.
“Google’s John Mueller has clarified that the search engine’s algorithms do not look at author reputation when ranking websites.”