John Mueller, who is Google’s trends analyst, engaged in a discussion on Twitter which dealt primarily on web content creation and what is considered an ideal content. He gave his opinion on what the critical focus areas are, addressed the word count question and explained how is long form ranked by Google. According to Mr. Mueller, word count influences Google results only to the extent that higher word count means higher likelihood of good quality content. In a nutshell, Google advises that writing comprehensive content is desirable, but not every article needs to go to that extent.
- Google values comprehensive content, which leads some to think higher word counts are desirable.
- Mueller says Google’s algorithm doesn’t treat word count as a ranking factor.
- Mueller says that visitors often just want a fast and simple answer.
“Google’s John Mueller engages in a Twitter discussion on the best way to write content.”